With over 20 years experience in the consumer sector, Effie has an intricate and intuitive understanding of marketing fashion and lifestyle brands and retailers. She has developed revolutionary campaigns that demand attention. Her marketing skills, knowledge of the fashion and retail industries combined with her extensive contacts have provided the foundation for her highly successful career.
Effie has been fortunate enough to have worked with a vast majority of national and international premium, mainstream and mass brands and retailers that include but are not limited to:-
Premium - Paspaley Pearls, Louis Vuitton, Loewe, Bang & Olufsen, Mandarina Duck, Collette Dinnigan, The Swatch Group (Omega & Rado), The Australian Polo Federation
Mainstream - FCUK, Esprit, Clark’s Shoes (Desert Boots), Doc Martens, Novo Shoes, Red Earth, NatioCosmetics,
Mass – Target, Coles, Officeworks, The Good Guys, Harris Scarfe.
Retail Centres – Chadstone. The Fashion Capital, Chatswood Chase, Melbourne Central, Collins 234