With over 25 years’ experience within the retail fashion industry Belinda has certainly seen more than a few trends come and go, and come back around again.
Belinda caught the fashion bug at her very first fulltime job working for the Taking Shape brand. Her love for jeans then took her to Palmer Corporation where she worked on the iconic JAG brand. Looking for a new challenge Belinda looked a little further afield and moved to the UK where she worked for a variety of advertising agencies and at the world‐renowned Selfridges & Co department store.
Arriving back to Australia Belinda was lured by the heritage and reputation of the Jeanswest brand. After 16 years with Jeanswest Belinda can probably tell you anything and everything you need to know about denim, just ask her how many pairs she has in her wardrobe!