Sydney Retail Festival

Taryn Williams

CEO & Founder,, Wink Models

Taryn Williams is the CEO and founder of and Wink Models.

She is one of Australia’s most popular female entrepreneurs and digital influencers and has been recognised with numerous awards including the 2018 Mumbrella Award for Innovation and 2017 B&T Women in Media tech leader.

Taryn launched Wink Models in 2007 at the age of 21 with $30,000 in savings and has since grown the business into one of Australia’s leading commercial modelling agencies with turnover in the millions.

In 2016 she launched her second business,, a two-sided marketplace connecting brands with creative talent and influencers. She has since successfully negotiated investment (over $1million) with Airtree Ventures, along with other strategic partners and funds.

Taryn has appeared extensively in the media and is a speaker of choice for the Commonwealth Bank, Business Chicks, Hootsuite, ADMA Global Forum, Collective Hub, Rare Birds, QUT, Myriad, Mumbrella and Vivid Sydney. She is a global face of Max Factor and as an influencer has worked with La Prairie, Samsonite, Sass & Bide, Nature's Way, Tuscan Tan, Franck Provost and the Art Series Hotel Group.