Founder, White Runway
Having created two disruptive businesses in the e-commerce and fashion industries, Rebecca is one of a few to have lived through the entrepreneur business cycle from startup to exit.
In 2007 she started one of Australia's first women's e-commerce sites and was featured in various TV, magazine, newspaper and online interviews applauding her entrepreneurial success. In late 2011, Rebecca started her second e-commerce business White Runway after seeing an opportunity to disrupt the bridal and occasion-wear market. The business grew rapidly and in mid-2015 after the business reported a 100% revenue increase, Rebecca successfully sold her business to publicly listed retail company The PAS Group. Rebecca is passionate about digital technology and improving user experience.