Sydney Retail Festival

Jess Pang

Head of Marketing and PR, ettitude

For the past five years, Jess has been on the journey of building and running the digitally-native vertical brand (DNVB), ettitude, a sustainable homeware label based in Melbourne and LA. With a focus on innovative textile technology, ettitude has developed the world's first lyocell fabric made with 100% organic bamboo, which changes the way people sleep, one night at a time.

After a previous stint in online publication and lifestyle media, Jess has developed both passion and expertise in e-commerce and branding. As the Head of Marketing at ettitude, Jess leads brand strategies, activation campaigns, and overseas the e-commerce operations of ettitude. She believes technology is a key enabler behind successful businesses in today's world, and that truly drives her eagerness to work in a dynamic and creative environment.