Sydney Retail Festival

Interview with The Source Agency

The Source Agency are proud to be representing Alla Berman and Chloe Rose Swimwear at Sydney Retail Festival this September. We reached out to their Chief & Creative Director Neha Bhogal to learn more about these labels and her trend predictions.

Firstly, tell us a little bit about The Source Agency and what you do.

We represent Established and Emerging Brands and connect them to our Global Retail Partners. We specialise in sales, business strategy, marketing, brand development, merchandising and customer service.

With 10+ years of international experience within the fashion industry and our Sister Showrooms in Los Angeles, and New York we have the right Team and Vision to help you build long-lasting, strategic partnerships.

You are bringing two wonderful brands to the Sydney Retail Festival. Can you give us a quick introduction to the two labels?

Alla Berman: Designed and rooted out of LA - Alla Berman boasts strong and empowering silhouettes, each piece is handmade, and works well with other casual elements for a relaxed and inherently modern approach to special occasion dressing.

Chloe Rose Swimwear: Designed and Manufactured in Santa Monica, California. The brand is young, fun and made with beach babes in mind-- cheeky cuts, bright velours, and denim looks are found along with her signature pieces like the Overall Work It Girl one-piece and Gingham Forget Me Not bikini.

These labels are from the US. What fashion trends that are popular in the US do you think are going to come to Australia soon?

Day time sequins!!!! From glamorous evening affairs to daywear to the office, not only did they make their way down almost every runway, but we really believe that sequin outfits are always appropriate! Both GLAM WAVE and The Pink Cabana SS20 Collection from Alla Berman are all about updated sequins in animal prints, pastels, tye & dye, iridescent ombre, and chic palm prints  - so on trend for next season!

Chloe Rose just showed SS20 on the runway at Miami Swim Week and the response was great on all avenues, so I think they're really setting the trend in the swim category and we're excited to bring the collection to Australia.

We love Alla Berman’s Glam Wave resort collection. What was the story behind the photoshoot?

"There’s an intangible coolness about California girls that everyone wants to emulate. Trendy, stylish, and of the moment, yet rooted in sporty attitude and casual irreverence.  What do you wear to an afterparty if you want to stand out from the crowd?  A little black dress isn’t going to get you noticed, but a dress from Glam Wave definitely will. " - Alla Berman

What to expect from Alla Berman in the future?

There will be an organic evolution in the brand towards more lifestyle dressing.  Not only going out, but addressing multiple aspects of dressing always with a fun touch.  Diversification is the future of the ALLA BERMAN collection.

Alla Berman pieces are lovingly crafted by hand in India by artisans! Can you tell us a bit more about the unique design/production process of this brand?

Each piece in the collection is unique.  All the beaded and sequined pieces are handmade by artisans rural India.  Tie-dyed pieces are done by hand, even the printed silk dresses are individually highlighted.  It’s in the individuality of each and every piece that the DNA of the brand is rooted.  It’s sustainable elevated fashion.

What can fashion buyers expect to see from The Source Agency at the Sydney Retail Festival this September?

Buyers can always look to The Source Agency to bring them fresh, beautiful and visionary fashion brands that are ready to expand and build long-term partnerships.